Josh is currently Executive Creative Director for virtual and augmented reality products and hardware at Facebook. This part of the company is focused on developing and shipping groundbreaking products at the intersection of ambitious science and consumer hardware. We drive innovation in the areas of AR/VR and connectivity.
His teams responsibility within the AR/VR org is strategic, creative development to build and advance the AR/VR family of brands (Oculus, Portal, Spark AR). This includes the development of on and off-platform campaigns across multiple surfaces and channels: film, out of home, retail, web, Facebook-owned properties, branding, packaging, experiential, social and in-product experiences.
From 2013 - 2017 he helped build The Factory team. A new function for Facebook, this crews focus was brand and consumer marketing for the company. Here, he lead a variety of efforts from company and product identities, the building of the Facebook brand book, the personalized video program, brand campaigns, launch films, websites, collateral, Product Marketing creative for all verticals of Facebook and online / offline creative for Facebook's annual F8 conference. Over the four years, he grew the team and processes to a high-functioning studio. Additionally, Josh helmed the Analog Research Lab and the Facebook Artist in Residence program.
In 2013 Josh concluded his role as Design Director for President Obama’s 2012 campaign. As the Design Director, Josh built and led the creative team for the historic 2012 political campaign in which the web, design, data and technology played a pivotal role. The responsibility of Josh and the team was to concept, develop, manage and deliver strategic creative and systems thinking across all touch points both online and offline.
Before design, Josh’s first career was in music. As a Fender endorsed artist he spent over a decade recording and performing with the band, fluf. Over their time as a band, they played the first five Vans Warped tours in addition to tours with, Fugazi, Jawbreaker, Rancid, Sublime and many others. After 7 albums for both Cargo and MCA Universal Records, Josh returned to college to begin his design career.
Today, in addition to his work at Facebook, Josh serves on the Tony Hawk Foundation Advisory Board and dedicates a percentage of his time to various social causes.
Finding creative ways to support these causes has manifested into exhibits and charitable projects, like The Hurricane, So-Cal Fire and Haiti Poster Projects in addition to lecture series with photographers, designers and film makers with proceeds donated to charitable organizations and causes. With roots in both advertising and graphic design, Josh’s work has earned him national honors.
SPEAKING GIGS / CONVERSATIONS
Designing Obama, AIGA Chattanooga TN
AIGA Unite Conference, San Diego CA
Y Conference, San Diego CA
Converge Conference, Columbia SC
San Francisco Design Week
Brand New Conference, New York NY
TYPO SF Conference, San Francisco CA
Creative Mornings, San Francisco CA
Circles Conference, Dallas TX
AIGA Charlotte NC
AIGA Columbia SC
AIGA Charleston SC
Phoenix Design Week, Phoenix AZ
ReDesign Conference, Palm Springs CA
TYPO Berlin Conference, Berlin Germany
Adobe Max Conference, Los Angels CA
HOW Design Conference, Atlanta GA
HOW Design Conference, Boston MA
Ohio State University
Portland Design Week, Portland OR
Creative Works Conference, Memphis TN
Mattel Toys, Los Angeles CA
AIGA Los Angeles
Clever Podcast, Ep. 33
Front End Conference, Tampa FL
Adidas Headquarters, Portland OR
By Design Conference, Bratislava, Slovakia
Designers and Geeks, San Francisco CA
VOXPOP / Art Center, Los Angeles CA
OFFTLV Conference, Tel Aviv, Israel
Design Thinkers Conference, Vancouver BC
AIGA Leadership Conference, Philadelphia, PA
Design Thinkers Conference, Toronto, Canada
Design Matters Interview with Debbie Millman